Paradigme 100ml EDP By Prada (Men's)

Overview

What if there's another way? Paradigme, the new signature masculine fragrance by Prada.

• A fragrance that transcends traditional preconceptions by asking what if there's another way
• A question as an invitation to experiment and open new perspectives
• Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm

Another way to name a fragrance Paradigme : [pa-ruh-dym] noun

• A new perspective
• A new way of thinking, doing, being
• An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe

Another way to compose a fragrance Paradigme Eau de Parfum

• Paradigme Eau de Parfum rethinks the traditional way to create a fragrance
• Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself
• The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness
• Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood
• At the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musk's uplifting the entire composition

The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic Marie Salamagne, Master Perfumer Another way to design a bottle

• The Paradigme bottle immediately invites curiosity
• An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the houses iconic signature
• A bottle lacquered in an intense and alluring black to green gradation, the houses iconic colour
• The outer box is etched to echo the brands signature Saffiano leather cross-hatching, signed with a silver Prada logo
• When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens
• The green colour feels unexpected; the bevelled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity. Coralie Salem, Creative Director, Prada Beauty

Top Notes: Calabrian Bergamot Heart

Heart Notes: Bourbon Geranium

Base Notes: Ambery Woods