Samsung 43 Inch The Frame QLED 4K Smart TV [2025]

Modern Frame Design

Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.

Art Mode

Transform The Frame into art when you're not watching TV. Find the right piece to display from the Samsung Art Store s wide selection of artwork from renowned galleries.

Artful Picture Quality with QLED

Enjoy lifelike QLED picture quality when TV is on, appreciate gallery-like art picture when it s off.

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognise and adjust to your needs, delivering a variety of new opportunities for entertainment.

• Art Mode with Anti-Reflection Matte Display Transforms the screen into a realistic canvas for digital art and photography.
• NQ4 AI Gen2 Processor Upscales content to 4K and enhances sound with intelligent AI adjustments.
• Vision AI Picture & Sound Optimisation Automatically fine-tunes settings based on ambient light and content.
• Customisable Bezels Interchangeable frames allow you to match the TVs look to your home dcor.
• Slim-Fit Wall Mount Enables flush mounting, making the TV look like a real piece of art.
• One Connect Box with Invisible Connection Minimises clutter with a single discreet cable linked to all external devices.
• Smart Hub with Tizen OS Provides seamless access to apps, streaming platforms, and smart home features.
• Energy-Efficient AI Mode Adjusts brightness automatically to optimise energy usage.
• Voice Assistant Compatibility Allows hands-free control via Bixby, Alexa, or Google Assistant.
• Art Store Subscription Available Access a growing library of iconic artwork to display on your screen.